IVE's Jang Won Young has been named the advertising model of the year for two consecutive years, proving her irreplaceable star power.
Jang Won Young received the Female Advertising Model of the Year award at the '2026 Brand of the Year Awards.' She has maintained the top position for two consecutive years since last year, once again proving her unparalleled standing in the advertising industry.
The '2026 Brand of the Year Awards,' now in its 24th edition, is South Korea's largest-scale brand awards ceremony hosted by the Korean Consumer Brand Committee and organized by the Korean Consumer Forum and others. Every year, it selects the brands and figures that shined throughout the year through nationwide consumer voting.
This voting took place from June 29 to July 12, with approximately 770,000 consumers participating and recording a total of approximately 7.95 million votes. In the fierce competition, Jang Won Young received direct public support, confirming her overwhelming popularity and cultural impact.
Jang Won Young has been active as a model and brand ambassador across diverse industries including fashion and beauty with her refined appearance and bright image. She demonstrates unparalleled influence by skillfully executing each brand's concept, continuing to receive love calls from the advertising world.
She is also continuing her career as a singer. IVE, the group Jang Won Young belongs to, is conducting their second world tour 'SHOW WHAT I AM,' where they are meeting global fans.
Expectations are high for Jang Won Young's future as she showcases her distinctive presence across both the music and advertising stages.
