Lifestyle fragrance brand Raffineur has selected Kevin, a member of the group The Boyz, as its first official ambassador, and is introducing an exclusive collaboration project that captures the sensibility of his first solo single album 'FREECHILD'.
This project was planned to convey the message within Kevin's first solo album to fans through 'fragrance,' one of the five senses, beyond visual and auditory experiences. Kevin revealed that as he prepared for his solo debut, he has been deeply considering 'fragrance' as a medium of expression to communicate through diverse sensations beyond music.
In particular, 'Metal Tulip,' the main fragrance note that Kevin personally selected, is characterized by a floral scent that blooms from a raw metallic note. When Kevin first encountered the fragrance, he recalled his pure childhood without layers of experiences and the essence of 'FREECHILD,' which this album represents, and shared his impression that it is a fragrance born for the album.
The official merchandise lineup, completed with a 50mL fragrance as the main product, along with a t-shirt, cap, and postcard, will be exclusively available on Raffineur's official online store starting September 2, the album release date.
Raffineur stated that the brand's philosophy of valuing sensory fragrances and Kevin's artistic direction of constantly attempting with his own distinct colors came together, leading to their partnership as the first ambassador. The brand expressed hope that fans will be able to remember Kevin's first solo album more deeply through fragrance, beyond simply listening to and enjoying the music.
