ILLIT's Wonyoung will become the first muse for a color lens brand she regularly wore.
Beauty lens brand 'Chuu Lens' has selected Wonyoung from group ILLIT as its first brand muse.
Chuu Lens is a color lens brand operated by PPB Studios, following Hapa Christine, known as the 'Jang Wonyoung lens.' The brand showcases lovely colors and sensual designs targeting the 10s and 20s generation, establishing a brand lineup that strategically appeals to different age groups.
What is particularly noteworthy about this selection is that Wonyoung was an actual consumer of Chuu Lens. Wonyoung, who has always been interested in beauty, has shown interest not only in makeup but also in color lenses, and is known to have consistently worn the Chuu Lens 'Milk and Tea' series.
This connection continued at the photo shoot location. While the brand had prepared products for the shoot, Wonyoung took out the 'Milk and Tea' that she had personally purchased and carried in her bag for use in the shoot. Rather than becoming a muse after first encountering the product, the meaning is enhanced by the fact that she came together with a brand she had been enjoying wearing regularly.
Born in 2007, Wonyoung is a person who can share beauty preferences from the same perspective as people in their 10s and 20s who are discovering makeup and colors that suit them. Her bright, confident, and lovely image also harmonizes well with Chuu Lens's lovely color mood, creating expected synergy.
Going forward, Chuu Lens plans to present beauty and color lens stories that resonate with Wonyoung's peers, naturally conveying the joy of finding colors and styles that suit oneself.
